Abstract: As an important part of the plantation industry, the peach industry plays an active role in consolidating the results of poverty eradication and achieving the goals of rural revitalization and common prosperity.This study found that the lack of development planning, slow development of industrial chain, insufficient soft power of peach industry and the threat of natural factors were the four major constraints to the development of the peach industry in Weihui, through field investigation in the main production areas of the peach industry.The main factors restricting the development of Weihui peach industry.Under the new development stage, Weihui peach industry should adopt the ‘SO path’ combining advantages and opportunities, ‘WO path’ combining disadvantages and opportunities, ‘ST path’ combining advantages and threats, and ‘WT path’ combining disadvantages and threats to target breakthroughs and accelerate industrial transformation and upgrading.