Abstract:
The major rose-producing areas including Aba Prefecture,Liangshan Prefecture,Deyang,Mianyang and Dazhou were taken as the research object,with method of field investigation,interview and literature research,the status and problems of rose industry were systematically summarized and analyzed,so as to provide development strategies and suggestions for further expanding and strengthening rose industry of Sichuan Province.The results showed that the rose industry in Sichuan Province had many advantages such as excellent natural resource conditions,good industrial policy and prospective development trend.On the other hand,some shortages were still existed,including extensive management,product homogenization,low value-added products,and insufficient investment in science and technology,etc.The rose were widely cultivated in Sichuan,and the flowers were mainly collected to extract rose essential oil and rose water,which were typical raw material of cosmetics.Besides,the flowers could be processed as rose tea and rose sauce.These goods were best-selling processed products in market.Nevertheless,the level of processing technology was relatively low.As for rose-related tourism industry,it still had large room for improvement.Totally,the rose industry of Sichuan Province had vast market potential and development prospect.Hopefully,it should be scientifically guided and strongly supported by the government.Besides,the companies may further increase investment in research and development,promote technological innovation,and build brand culture.