Abstract: The efficient development of kiwifruit industry plays an important role in promoting agricultural and rural economic development, increasing agricultural income, and promoting rural revitalization.In recent years, the kiwifruit industry in Shandong Province has developed rapidly, with a significant increase in planting area, annual output and output value.In order to understand the current situation of kiwifruit industry in Shandong Province, producing areas in various cities in Shandong Province were investigated, and the cultivation area, main varieties, main planting area, output value and garden construction time of kiwifruit in Shandong Province were analyzed.The problems about single variety structure, lacking of professional planting technology, effect of frost disaster and weak chain of postharvest industrial were analyzed.The countermeasures and suggestions of optimizing industrial structure, strengthening scientific and technological supporting and strengthening brand awareness were discussed, in order to provide reference for the development of kiwifruit industry in Shandong Province.