Abstract: The Chinese herbal medicine industry belongs in Huixian to the old first industry in the region, which is rich in Chinese herbal medicine resources.At present, more than 90% of the common Chinese herbal medicine in the market can be found here.By means of questionnaire, on the basis of expounding the development status of Huixian traditional Chinese medicine industry, SWOT analysismethod was used to comprehensively analyze the advantages,disadvantages,opportunities and challenges of Huixian traditional Chinese medicine industry,and strategic suggestions were put forward for the development of Huixian traditional Chinese medicine industry.