Abstract: Hebei Province is a large vegetable producing province,but the vegetable industry has the problem of‘many but not excellent,large but not strong’.Creating a regional public brand of the vegetable industry is an important way to enhance the competitiveness of the vegetable industry and promote the high-quality development of the industry.Through the in-depth investigation and analysis of the number,distribution and construction mode of public brands in the vegetable region of Hebei Province,discovered the problems existing in the construction of regional public brands,explored ways to enhance brand value and brand awareness,and helped the high-quality development of the vegetable industry in Hebei Province.