Abstract: Yunnan Province has the largest planting area and the highest yield of flower industry in China,and Chuxiong prefecture is an emerging production area of flower industry in Yunnan Province.In recent years,flower industry in Chuxiong prefecture has developed rapidly,among which the yield of fresh cut flowers is second only to Kunming,ranking 2^nd in the whole province.Based on the big data environment,this study expounded the development basis,advantages and existing problems of flower industry in Chuxiong prefecture,and put forward several countermeasures for the development of flower industry in Chuxiong prefecture,including wisdom priorityand promote quality;policy guidance and upgrading;cultivating brands and expanding market;strengthening the main body and integrating development;technology empowerment and supporting development,etc.This study provided detailed theoretical support for promoting the development of flower industry in Chuxiong prefecture in the direction of large scale,specialization and high quality.