Abstract: Pear is a common fruit in the market, with a rich cultural history spanning thousands of years.China is recognized as one of the three major centers of pear origin worldwide, with Zhao county being a key pear-producing region in the country.Zhao county′s pears, are known for their large size, thin skin, crisp texture, and juicy, sweet flavor, have been rated as ‘High Quality Products of Hebei Province’ for three consecutive sessions.This study explored the development of the pear industry in Zhao county, focusing on production, processing, sales, and branding.It identified challenges such as outdated production technology, low levels of deep processing, lagging brand development, and inadequate management.The study proposed strategies to address these issues, including enhancing technological research and development, increasing product value, strengthening brand strategy, and improving production management to promote the healthy development of Zhao county′s pear industry.