Abstract:
This study selected international market share, trade competition index, export price and fixed market share to compare the international competitiveness of China with the seven major fresh apple exporting countries in the world, empirically analyzes the main factors affecting the international competitiveness of fresh apple in China by using factor analysis and OLS model.The results showed that in recent years, the international competitiveness of fresh apple in China had gradually increased.The road transport mileage and the land cost for apple cultivation were significantly positively correlated with the international competitiveness of fresh apple in China, and the resident consumption level index was significantly negatively correlated.However, exchange rate changes had no significant impact on the international competitiveness of fresh apple.This study suggestions to further enhance the international competitiveness of China′s fresh apple are put forward.