Abstract: Jiangxi Province is located in the main production area of winter rape in the Yangtze River basin.Rape is the main crop and the largest oil crop in Jiangxi Province, and the rape industry plays an important role in the development of agricultural economy.Based on the analysis of the current situation of the development of Jiangxi Province rape industry, the focus is to discuss the problems restricting the development of rape industry such as ‘there are many shortcomings and weaknesses in the production link, which affects the development of rape industry’’the processing link is restricted by multiple factors, which affects the high-quality development of rape industry’ and ‘the chain disconnection in the sales link, which affects the overall efficiency improvement of rape industry’.In response to these problems, ‘production links to increase scientific and technological investment, relying on scientific and technological progress to improve product quality’ ‘processing links to optimize the processing layout, enhance processing capacity’ ‘sales links to cultivate star brands, actively expand the consumer market outside the province’,has put forward.‘To expand diversified investment channels from the perspective of protection, accelerate the improvement of science and technology research and development and support service capabilities’ has also put forward.