Abstract: Promoting the planting of green agricultural products is an important part of the supply-side structural reform in agriculture.This study introduced the concepts of diversified planting goals and transaction stability,and used binary Logistic regression model to analyze their impacts on farmers′ willingness to plant green agricultural products.In order to improve farmers′ willingness to plant green agricultural products,accelerate the process of agricultural supply-side structural reform.The results showed that among the diversified planting goals,the expanding marketing goals and social responsibility goals could significantly improve the willingness of farmers to grow green agricultural products.In the transaction stability,the transaction price stability in the sale of agricultural products would inhibit farmers′ willingness to grow green agricultural products,but the transaction frequency stability was conducive to improving farmers′ willingness to grow green agricultural products.