SWOT Analysis of Developing Characteristic Industry of Traditional Chinese Medicine in Taijiang County, Guizhou Province

Taijiang county, Guizhou Province, known as ‘the first county of Miao Ethnic Group in the world’,has excellent natural environment and resources.The development of traditional Chinese medicine planting according to local conditions is of great significance to improve farmers′ income, stabilize the results of poverty alleviation and help rural revitalization.SWOT model was used to comprehensively analyze the advantages, disadvantages, opportunities and challenges of traditional Chinese medicine planting industry in Taijiang county, the study put forward the strategic policy of developing traditional Chinese medicine industry, and formulated reasonable countermeasures and suggestions, in order to promote the high-quality development of traditional Chinese medicine planting industry in Taijiang county.