Abstract:
China’s fresh agricultural products market scale is huge, but there are many problems in each link of the fresh agricultural products supply chain. In order to improve the interests of producers and consumers of fresh agricultural products, the characteristics and models of different fresh agricultural products supply chain are compared and the advantages and feasibility of F2C supply chain model are emphatically analyzed. Taking the supply chain management model of Tuotuo workers’ association as a reference, combined with the characteristics of fresh agricultural products, aiming at the problems existing in the F2C supply chain model of fresh agricultural products, the corresponding solutions are put forward to provide a reference basis for building a fresh agricultural products supply chain mode suitable for our country.