Investigation and suggestions on the current situation of roast duck billet industry in Hebei Province

In order to fully understand the current situation of roast duck billet industry in Hebei Province, analyze the outstanding problems, and put forward reasonable suggestions for the high-quality development of roast duck billet industry, the author investigated 18 major roast duck billet enterprises in Hebei Province, by means of questionnaire survey and field visit. The results show that total output of duck billets in Cangzhou City of Hebei Province accounts for more than 50% of the national market,enterprises generally have excess capacity,Peking Duck is the main variety,70%of them are bred on net, and all of them are free of filling,self raised meat ducks account for 30%,environmental protection equipment is complete. And traditional sales channels account for 80%,brand positioning is mainly in the middle end.Although Hebei roast duck billet industry has a bright future, there are still some outstanding problems,such as lack of standards, serious homogenization, high market risk and so on. It is suggested that the industry authorities of Hebei Province should issue the macro planning of roast duck billet industry as soon as possible, and enterprises should promote the high-quality development of roast duck billet industry through technology research and development, standardized production, product innovation and channel expansion.