Abstract: In order to explore the role of financial supoort policies in rural areas, starting from the impact of finance on rural economic development, the paper choosed the supporting factors of finance on rural economic development, the representative variables of rural economic growth and farmers′ income increase, and took the relevant data of Heilongjiang Province from 2015 to 2020 as samples for empirical analysis. Through the empirical analysis of rural financial support in Heilongjiang Province, it was concluded that financial support plays a positive role in promoting the development of rural areas. In order to enhance its support for agricultural development, it is necessary to further improve the corresponding supporting laws and regulations, strengthen supervision and guidance, deepen government-enterprise cooperation, and provide more practical financial support for rural economic.