Abstract: In order to enhance the influence of geographical indication agricultural products in Hegang City, this paper analyzed the problems of low informatization, poor network channels, and low brand awareness in the current online marketing of geographical indication agricultural products in Hegang City, and proposed a series of countermeasures, including improving the informatization level of geographical indication agricultural products; Expand network channels, establish cooperative relationships with large e-commerce platforms, and enhance product promotion efforts; Innovate marketing models, utilize internet technology for customized production and personalized services, and increase consumers’ purchasing desire; Strengthen the brand construction of geographical indication agricultural products, increase brand awareness, and enhance product competitiveness.