Reaserch on Customer Satisfaction with Dairy Enterprises in Heilongjiang Province Based on CCSI Mdel

In order to promote customer satisfaction and stable and rapid development of the dairy industry in Heilongjiang.Based on the Chinese Customer Satisfaction Index（CCSI）,this paper constructed a customer satisfaction evaluation system,SPSS 22.0 was used to test the reliability and validity of the questionnaire,and used the factor analysis and the Analytic Hierarchy Process（AHP） to allocate the weight of the customer satisfaction index system in Dairy Product Enterprises,calculates the Satisfaction Index of Evaluation Index,and analyzed the level of customer satisfaction of dairy products.Some suggestions were put forward to improve customer satisfaction,such as building brand image,improving product popularity,improving service quality,improving dairy nutrition and safety,and purchasing convenience.