Research on Brand Construction of Keshan Potato Based on SWOT Analysis

With the increasingly fierce market competition of agricultural products,brand building of agricultural products has gradually become an important way to enhance market competitiveness.Brand building of agricultural products can not only increase the supply of high-quality green agricultural products,but also promote regional economic development.Based on this,this paper used SWOT analysis method to elaborate the development status of Keshan potato brand from four aspects,such as advantages,disadvantages,opportunities and threats.Combined with the actual situation of Keshan potato brand construction,this paper put forward some countermeasures,such as strengthening brand awareness,extending industrial chain,deepening the implementation of several businesses,and strengthening brand publicity.Continuously inject new momentum into the development of Keshan potato industry and provide strong support for brand building.