Research on brand marketing strategy innovation of livestock product processing enterprises under the background of e-commerce

In recent years, the processing enterprises of livestock products have increased significantly in both types and quantities, which has active the market of livestock products, but at the same time, the problem of disconnection between supply and demand of animal products is also prominent. The wide application of electronic commerce, "Internet +" and various advanced information technology has broadened the marketing market and marketing channels of livestock products, and also changed the marketing concept and strategy of livestock products processing enterprises constantly. Based on the systematic analysis of the status, problems and causes of the brand marketing of livestock product processing enterprises under the background of e-commerce, the author proposed improving product market precision positioning mechanism, strengthen the perfection of the mechanism of interacting with customers, the government to strengthen the guidance and support of e-commerce, e-commerce security maintenance system, perfecting the mechanism under the electronic commerce brand marketing resources integration using, speeding up the electronic commerce marketing professional talent team construction and specific strategies such as set up the positive public image.