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社会信任对水稻种植户生产服务外包决策程度的影响基于东北地区水稻种植户的调研数据

Impact of social trust on decision-making degree of rice farmers for production services outsourcingbased on research data from rice farmers in Northeastern Area

  • 摘要: 农业生产服务外包是分工演进的重要体现,也是推进农业用地规模经营实现农业农村现代化的重要保障。基于东北地区623份水稻种植户调查数据,实证检验了社会信任对水稻种植户生产服务外包决策程度的影响因素及作用机制。研究表明,社会信任对水稻种植户生产服务外包行为及其决策程度具有显著影响,非农就业和市场化水平均能正向调节社会信任对水稻种植户生产服务外包决策程度的促进作用。异质性分析表明,低种植规模的水稻种植户社会信任对其生产服务外包决策深化的影响更强。鉴于此,提出相关对策建议:完善村镇组织平台化建设,提升水稻种植户社会信任水平;建设生产服务外包体系,推进农业专业化分工;提供更多非农就业机会,拓宽水稻种植户信息获取渠道,开放市场竞争,提升市场化水平。

     

    Abstract: Agricultural production service outsourcing is an important embodiment of division evolution and an important guarantee for promoting large-scale operation of agricultural land and realizing agricultural and rural modernization.Based on 623 survey data of rice farmers in Northeastern Area, influencing factors and mechanisms of social trust on decision-making degree of rice farmers for production service outsourcing were empirically tested.Results showed that social trust had a significant impact on production service outsourcing behavior and decision-making degree of rice farmers, and both non-agricultural employment and marketization levels positively regulated promotion effect of social trust on production service outsourcing decision-making degree of rice farmers.Heterogeneity analysis showed that social trust of rice farmers with low planting scale had a stronger influence on a deepening of production service outsourcing decisions.In view of this, suggestions were proposed for countermeasures: improving village and township organization platforms construction to enhance social trust level of rice farmers, building a production service outsourcing system to promote specialized division of labor in agriculture, providing more non-agricultural employment opportunities to broaden information-access channels for rice farmers, and opening up marketing competition to raise marketization level.

     

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