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农产品营销渠道构建趋势

Development Trend of Agricultural Products Marketing Channel

  • 摘要: 随着我国社会主义市场经济的不断发展,农业也取得了长足进步,与农产品有关的交通运输业也在不断朝着便利化、规模化的方向发展,然而,在农产品营销渠道高速发展的过程中出现了许多问题。阐述了现代农产品的主要特点,分析了农产品营销渠道的影响要素和我国现有典型农产品营销渠道及其存在的问题,最后指出了我国农产品营销渠道构建发展的趋势。

     

    Abstract: With continuous development of China′s socialist market economy,agriculture also has made great progress,and transportation industry related to agricultural products is also developing towards convenience and scale,however,many problems have arisen in rapid development of agricultural product marketing channels.Main characteristics of modern agricultural products were expounded,factors influencing marketing channels of agricultural products and existing typical agricultural product marketing channels in China and their existing problems were analyzed,and finally development trend of China′s agricultural products marketing channel construction were put forward.

     

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