茶旅特色小镇规划与开发——以广东潮州凤凰镇为例

Planning and Development of Tea Tourism Characteristic Town：A Case Study of Fenghuang Town，Chaozhou City，Guangdong Province

摘要: 中国是茶的故乡，茶资源丰富，而且形成了独特的茶文化。近年来，以茶产业和茶文化为主导的茶旅特色小镇不断出现。以广东省潮州市凤凰镇为例，阐述了茶文化特色小镇的开发现状，分析了凤凰镇开发茶旅特色小镇的条件，并对凤凰镇规划与开发茶旅特色小镇提出若干开发思路。

Abstract: China is hometown of tea，tea resource is rich，and a unique tea culture has been formed.In recent years，tea and tourism featured towns were constantly emerging.Taking Fenghuang town of Chaozhou，Guangdong as an example，current situation of development of tea culture characteristic town were expounded，conditions for developing Fenghuang town characteristic town were analyzed，and some development ideas for planning and development for characteristic town of tea tourism in Fenghuang town were put forward.