Impact of social trust on decision-making degree of rice farmers for production services outsourcingbased on research data from rice farmers in Northeastern Area

Agricultural production service outsourcing is an important embodiment of division evolution and an important guarantee for promoting large-scale operation of agricultural land and realizing agricultural and rural modernization．Based on 623 survey data of rice farmers in Northeastern Area, influencing factors and mechanisms of social trust on decision-making degree of rice farmers for production service outsourcing were empirically tested．Results showed that social trust had a significant impact on production service outsourcing behavior and decision-making degree of rice farmers, and both non-agricultural employment and marketization levels positively regulated promotion effect of social trust on production service outsourcing decision-making degree of rice farmers．Heterogeneity analysis showed that social trust of rice farmers with low planting scale had a stronger influence on a deepening of production service outsourcing decisions．In view of this, suggestions were proposed for countermeasures: improving village and township organization platforms construction to enhance social trust level of rice farmers, building a production service outsourcing system to promote specialized division of labor in agriculture, providing more non-agricultural employment opportunities to broaden information-access channels for rice farmers, and opening up marketing competition to raise marketization level．