Abstract: The value chain is one aspect of the three chains with the same structure, and the brand building of agricultural products can help promote the construction of the value chain. As a major agricultural province in China, although the brand building of agricultural products has been developing and advancing in Henan Province, there are still some problems. This article analyzes the brand building of agricultural products of current situation, puts forward the problems and corresponding countermeasures, in onder to promote the brand building of agricultural products.