Abstract: The effect of rural ecological civilization construction has a vital impact on the whole situation of ecological civilization construction, and also related to the pace of new rural economic development. In the development of rural economy and society, the introduction of beautiful rural construction helps to improve the rural living environment, meet the actual needs of the integration of urban and rural social development, so as to realize the sustainable development of rural economy and society. This paper discusses the measures to do a good job in the construction of beautiful countryside in China from three aspects: the main purpose of the construction of beautiful countryside, the significance to the development of rural areas in China, and the effective modes and practices that should be adopted.