Abstract: The rural revitalization strategy promotes the construction of a new socialist countryside and is an important way to achieve common prosperity. With the help of new media "flow empowerment", Rongjiang County effectively solved the bottleneck restricting rural e-commerce and helped the sustainable development of rural e-commerce under the strategy of rural revitalization.Based on the successful experience of rural e-commerce talent training in Rongjiang County, this paper analyzed the problems existing in rural e-commerce talent training, and pointed out that rural e-commerce talent training can be achieved through four paths: education and training suitable for farmers, practical training around them, online industry-learning-research cooperation, and government support and encouragement.