Abstract:
Taking the post disaster reconstruction behavior of the rural tourism industry in Q Town after the catastrophic flood in Beijing on July 31, 2023 as the research object, Summarized the different behavioral measures in post disaster reconstruction of villages in Q Town involving tourism industry, and analyzes the factors that affect the differences in the resilience of the tourism industry operated by different entities, including the influence of interest connections between entities on their willingness to provide disaster relief, The scale and structure of industrial investment affect the willingness of entities to provide disaster relief, while the ability of entities to provide disaster relief affects the speed of post disaster reconstruction. Finally, from the perspective of resilience theory, it is proposed that in order to improve the resilience of rural tourism industry, it is necessary to establish a sound system and mechanism for multi-party collaborative disaster relief, reasonably allocate benefits, and strengthen village enterprise cooperation. The research conclusion has certain reference significance for the post disaster reconstruction of other rural tourism industries.