Abstract: In the era of media integration, agricultural media has ushered in new opportunities and challenges in promoting rural revitalization. On the one hand, policy support, market demand and technological innovation provide unprecedented development opportunities for agricultural media. On the other hand, challenges such as content innovation, technology application and market competition cannot be ignored. In order to better serve rural revitalization and enhance the influence and competitiveness of agriculture and rural areas, on the basis of elaborating the role and significance of agricultural media in rural revitalization, this paper analyzed the opportunities and challenges of agricultural media in promoting rural revitalization in the era of integrating media, and focused on its own characteristics, keeping up with new situations, mastering new technologies and innovating communication forms. The path of promoting rural revitalization by agricultural media was discussed.