Abstract: The chicken industry in Qingyuan is an important part of the rural economy and a major force of the rural revitalization strategy. The chicken industry in Qingyuan develops rapidly, but it also faces many problems that need to be solved urgently. This paper took Qingyuan chicken industry as the research object, investigated the current production and marketing situation of Qingyuan chicken by questionnaire survey, interview survey, literature and other methods, studies the production and marketing of Qingyuan chicken, and put forward the development strategy of expanding Qingyuan chicken industry from the aspects of brand marketing strategy, leading enterprises leading demonstration, innovation of deep processed products and quality control, to help the healthy and rapid development of Qingyuan chicken industry.