Abstract: Based on a sample survey of 204 new agricultural business entities such as agricultural enterprises, farmers’ cooperatives,family farms and professional large households in Chongqing, this paper analyzes the new agricultural operators’ demand level of agricultural socialized services, and concludes that the vast majority（77.9%） of new agricultural business entities need specialized service organizations to provide them with agricultural socialization services. In view of this, it is proposed that the supply of agricultural socialized services should take full account of its needs in order to better serve the new agricultural operators.