Abstract: Research on Ruyang County agricultural product brand construction is of great significance to the development of agricultural economy in Ruyang County. This paper makes an in-depth analysis of the status quo of brand construction of agricultural products in Ruyang County, and finds that there are some problems in brand construction, such as weak brand awareness, fuzzy brand positioning and insufficient brand publicity. In order to improve the competitiveness of agricultural products in Ruyang County, the author puts forward some improvement measures such as establishing brand concept, extending industrial chain, telling brand story, innovating brand publicity and utilizing e-commerce platform.