Abstract: With the rapid development of new media such as Weibo, Wechat and Douyin, traditional paper media have been greatly impacted. If they do not actively seek countermeasures to improve their development status, traditional paper media will be phased out due to their inability to adapt to market changes. Based on this background, this paper analyzed the difficulties faced by agricultural journals in the new media era and the current situation of the integration of agricultural journals and new media, and put forward corresponding countermeasures to improve the development of agricultural journals in the new media era.