Abstract: In the context of rural revitalization, short videos of "agriculture, rural areas and farmers" play an important role in promoting the popularization of agricultural knowledge, enabling the development of local culture, and helping marketing and brand building of agricultural products. In order to explore how to promote the dissemination of "agriculture, rural areas and farmers" short videos through its unique platform functions, user groups and communication potential, and effectively support and promote rural revitalization, this paper studied the dissemination of "agriculture, rural areas and farmers" short videos on Tiktok platform.