“井冈山”农产品区域公用品牌绿色营销策略探究

Research on Green Marketing Strategy of ’’Jinggangshan’’ Agricultural Products Regional Public Brand

摘要: 从“井冈山”农产品区域公用品牌绿色发展现状入手，分析了“井冈山”农产品区域公用品牌绿色营销策略中存在的问题，探寻了“井冈山”农产品区域公用品牌的绿色营销策略，以促进井冈山农产品的绿色发展，提升区域农产品品牌竞争力。

Abstract: Starting from the green development status of "Jinggangshan" agricultural products regional public brand, this paper explored the problems existing in the green marketing strategy of "Jinggangshan" agricultural products regional public brand, and put forward corresponding strategies for the green marketing, so as to promote the green development of Jinggangshan agricultural products and enhance the competitiveness of regional agricultural products brand.