Abstract: In recent years, Datong City has adhered to the brand development strategy of "invigorating agriculture with quality and strengthening agriculture with brand", and created a number of "loud" and high-quality green agricultural product brands, which have provided strong support for agricultural development. However, there are some problems in the establishment of agricultural brands in Datong City. This paper analyzes the problems in the brand construction of green agricultural products in Datong area based on the survey.