Abstract: The complex and diverse geographical environment in Shanxi has formed a rich variety and genuine quality of traditional Chinese medicine resources, this provides a solid and powerful raw material foundation for the development of Shanxi’s medicinal tea industry. The long tradition of medicinal tea production and the history of Shanxi merchants’ Ancient Tea Road endow Shanxi medicinal tea with rich cultural connotations. Under the background of rural revitalization, organically integrating agriculture, culture,and tourism in Shanxi’s medicinal tea industry, and innovating a series of tourism products. It is hoped that this will promote the winwin development of leisure agriculture, medicinal tea processing industry, and rural tourism, and will have certain reference significance for the implementation of the rural revitalization strategy and the transformation of agricultural industry in Shanxi Province.