Abstract: Increasing farmers’ willingness to adopt green ecological agriculture technologies is the key to promoting green and low-carbon agricultural development. Based on 454 questionnaire responses from farmers in typical farming and pastoral areas in northwest China, they are divided into growers and herdsmen. The ordered probit model was used to conduct empirical analysis on the willingness and influencing factors of the two types of farmers to adopt green ecological agriculture technologies, and the following conclusions are drawn: There were differences in the willingness to adopt green ecological agriculture technologies between growers and herdsmen in the study area. The “low willingness” growers were 9.5%, the “high willingness” growers were 71.48%, the “low willingness” herdsmen were 14.76%, and the “high willingness” herdsmen were 70.47%. This showed that herdsmen’s willingness to adopt technologies was lower than that of growers, and the willingness of the two types of farmers was generally not very high. Herdsman’s willingness to adopt green ecological agriculture technologies had a significant impact. However, there were also significant differences in the factors affecting the willingness to adopt green ecological agriculture technologies for the two types of farmers. Educational level, technical training, production exchanges, and policy understanding significantly affected the adoption of technologies by grower’s while difference in livelihoods, convenience of pastoral roads, and intensity of information dissemination significantly affect herders’ willingness to adopt technologies. In this regard, it was proposed to differentiate between different types of farmers, formulate rational and differentiated incentive measures such as increase financial support, speed up the process of technological research and development, and other countermeasures, in order to increase the willingness of heterogeneous farmers to adopt green ecological agriculture technology and promote ‘dual carbon’ goals and the implementation of the rural revitalization strategy.