Research on optimization of agricultural machinery mutual insurance business model under the background of rural revitalization

Rural revitalization cannot be separated from the popularization and application of agricultural mechanization, but farmers still face diversified risks in the process of agricultural mechanization, and the management mode of agricultural machinery insurance is in urgent need of optimization. This paper analyzed the practical basis for the choice of agricultural machinery insurance operation mode from the aspects of agricultural geographical conditions, regional economic development level and agricultural insurance market development, and sorted out the typical models of Japan and other countries or regions, and further aimed at the main problems existing in the agricultural machinery insurance operation mode in China. The optimization suggestions are put forward from the aspects of expanding the insurance scope, strengthening the policy attribute of agricultural machinery insurance, strengthening the publicity and unified management, strengthening the top-level design and infrastructure construction.