Analysis of farmers’ willingness to adopt conservation tillage technology in black land and its influencing factors:Taking the “Lishu pattern” as an example

“Lishu pattern” is a protective tillage technology that uses mechanized operation throughout the planting process to protect the black land by returning straw to the field and covering it. Based on the field survey of farmers in Lishu County, Siping City, Jilin Province, this study uses a binary logistic regression model to analyze farmers’ willingness to adopt the “Lishu pattern” and its influencing factors. The research shows that 93.06% of farmers are willing to adopt this technology, but only 55.56% of farmers have already adopted this technology, indicating that there is a large space for the adoption of black land conservation tillage technology. The analysis of the regression model shows that the number of the household agricultural labor force, annual household income, household cultivated land area and technical maturity have a significant impact on the farmers’ willingness to adopt protective farming techniques on the black land, and the interaction, learning and trust between farmers, and government promotion have a positive impact on the farmers’ willingness to adopt protective farming techniques on the black land. According to this, the following countermeasures and suggestions are put forward: Firstly, to improve the subsidy policy of conservation tillage technology in black land, and increase technology investment. Secondly, to expand effective information dissemination and change passive forms. The third is to strengthen the promotion and provide a complete service system.