摘要:
梨是市场上常见的水果，起源已有数千年文化历史，中国是全世界公认的梨属三大起源之一，而赵县是全国重点产梨大县。赵县梨以果大、皮薄、肉脆、汁多、味甜著称，曾连续3届被评为“河北省优质产品”。以河北省赵县梨产业为研究对象，主要从生产、加工、销售、品牌等方面阐述了赵县梨产业的发展现状，分析了赵县梨产业发展中存在着生产技术落后、深加工比例低、品牌建设滞后、管理水平低等问题，并从加大技术研发、提高产品附加值、强化品牌战略、提高生产管理水平等方面提出了赵县梨产业发展的对策，以促进赵县梨产业健康发展。
Abstract:
Pear is a common fruit in the market, with a rich cultural history spanning thousands of years.China is recognized as one of the three major centers of pear origin worldwide, with Zhao county being a key pear-producing region in the country.Zhao county′s pears, are known for their large size, thin skin, crisp texture, and juicy, sweet flavor, have been rated as ‘High Quality Products of Hebei Province’ for three consecutive sessions.This study explored the development of the pear industry in Zhao county, focusing on production, processing, sales, and branding.It identified challenges such as outdated production technology, low levels of deep processing, lagging brand development, and inadequate management.The study proposed strategies to address these issues, including enhancing technological research and development, increasing product value, strengthening brand strategy, and improving production management to promote the healthy development of Zhao county′s pear industry.
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