Design and development of leisure agriculture website and its improvement on leisure agriculture industry development

Abstract: The healthy development of leisure agriculture in China needs to realize effective supply and demand docking between agricultural leisure products and target consumer groups. In this paper, the 2 websites i.e. Chinese Leisure Agriculture and Go to Farm established by the Ministry of Agriculture were taken as the research objects, the module design, website column setting, content browsing time, and so on were analyzed, the actual construction effects were investigated for the 2 websites, and the corresponding suggestions of website construction were put forward. The results can provide the reference for exploring how to use Internet technology to better promote the development of Chinese leisure agriculture and rural tourism.