Research on Innovation and Development Countermeasures of High Mountain Tea Industry in Mabian
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摘要: 马边的高山茶产业具有巨大的发展潜力,利用SWOT分析法,通过深入分析马边县茶产业发展现状及存在的问题,从打造特色茶园区、提高品牌影响力、加大开拓线上市场等方面,提出了一系列创新发展策略,以期为马边高山茶产业的可持续发展提供重要参考。Abstract: The high mountain tea industry in Mabian has great potential for development. Through in-depth analysis of the development status and existing problems of the tea industry in Mabian County through SWOT analysis, a series of innovative development strategies are proposed from the aspects of building characteristic tea gardens, improving brand influence and expanding online market, with a view to providing important references for the sustainable development of high mountain tea industry in Mabian County.
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Keywords:
- high mountain tea /
- tea industry /
- SWOT analysis /
- Mabian County
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